Boost Mobile's costumers are minorities living in the inner city. When it comes to voting, these Americans face hours-long lines due to fewer polling places in their neighborhoods. Realizing that Boost Mobile stores are located in these very neighborhoods, we closed our Boost Mobile stores on election day, turning them into actual voting stations.
Travel is not about changing places. It's about finding the things that change you.
This campaign highlights the UVO voice-activated infotainment feature by using it as the device that sends LA Clippers star Blake Griffin back in time by playing popular songs from those particular years. Just two days out from the launch of the campaign, the ads generated more than 1000 articles with more than 90 million impressions.
With Boost Mobile's unlimited data plan, you'll never have to resist the urge to look at your phone again. A couple of online films, and a couple of vines.
Real reviews, said by actors, in imagined situations.
To demonstrate how far 2K Games goes to make their baseball game realistic, Cy Young Award winner Tim Lincecum teaches his digital doppelganger how to be Tim Lincecum.
Children whose parents talk to them about drugs are up to 50% less likely to experiment with drugs. So instead of making a commercial telling parents to talk to their kids, we helped them do it with a unique, interactive online experience. Parents could record a message of love and support for their child. That message was then visualized as a sound wave and translated into a wearable bracelet so their words would stay with their kids.
According to Forbes Magazine, over 62% of online porn is viewed on mobile devices. So we ran this ad on adult sites touting Boost Mobile's unlimited data plan.
For the highly anticipated launch of Powerball in California, we set out to create a campaign that felt nothing like typical lottery advertising. We avoided the familiar cliches like Ferraris, mansions, and yachts, and decided instead to connect with people on an emotional level. Effie award for the campaign.
Virgin Mobile's family plan allows you to control the data. And when you control the data, people will do anything for it.
Batman had Robin. The Lone Ranger had Tonto. If there's one thing that old television shows have taught us, it's that every Alpha has a Sidekick. Wonder which one you are? Look at what you’re snacking on. If you see gummy bears, it's not a good sign.
We created the first-ever model "Electric Vehicle Town" in the middle of Middle America, proving that electric vehicles aren't just for tree-hugging hippies on the coasts. We installed level 3 charging stations in Normal, Illinois and dedicated thousands of Mitsubishi i’s to the people who live there.
With XBOX 360 waiting and Nintendo’s mysterious Wii on the horizon, Sony needed to build excitement for the PlayStation 3. As E3 (Electronic Entertainment Expo) approached, we created PLAY BEYOND to tease the launch of the PlayStation 3 and get the hardcore fans talking.
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All sorts of footballers. All sorts of music. All sorts of interactive choices.